News

  • Jan 26th 2012Porcelain Veneers Uses

    Porcelain veneers can treat various cosmetic dental problems, including misaligned, ... Read More

  • Dec 27th 2011Care and Maintenance of Dental Restorations

    Dental restorations are generally easy to take care of, but ... Read More

  • Nov 30th 2011Popular Smile Makeover Options

    At Smile Chicago, cosmetic dentist Sheldon Seidman offers various cosmetic ... Read More

  • Oct 22nd 2011Sensitivity after Teeth Whitening

    Tooth sensitivity is common after you undergo a teeth whitening ... Read More

  • Oct 03rd 2011Dangers of Teeth Grinding

    Teeth grinding can be a serious dental problem leading to ... Read More

  • Aug 21st 2011Dental Crown Candidates

    Dental crowns are great options for people who have severe ... Read More


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What We Do

Cosmetic dentist Dr. Sheldon Seidman offers the following procedures:

  • Dental Bridges
  • Composite Bonding
  • Dental Crowns
  • Dental Implants
  • Porcelain Veneers
  • Tooth Whitening

Did You Know?

  • Dr. Seidman has been teaching hands-on courses to dentists from around the world for over 10 years
  • He is a co-director of the Aesthetic Masters Hands on Courses for Dentists at the University Nevada Las Vegas (UNLV) Dental School
  • He is former clinical instructor at Northwestern Dental School.
  • He is a former instructor at Pacific Aesthetic Continuum Live Patients (Pac-Live)
  • He is a former senior instructor for the Hornbrook Group.

Accepting New Patients

To make an appointment please call (312) 644-4321 or contact our cosmetic dentistry practice through our website.


We're In The Wrigley Building!

400 N. Michigan Avenue, Suite 1014
Chicago, Illinois 60611

Phone: (312) 644-4321

Map of Sheldon Seidman's Office

A Whiter, Brighter Smile

Teeth Whitening Chicago

Tooth whitening can brighten up your entire face, and it is a procedure that is constantly in demand. Dr. Seidman takes the time to make sure your results look natural while ensuring your comfort and safety throughout your tooth whitening treatment. The results Dr. Seidman offers are more dramatic and lasting than other methods of teeth whitening.

Regardless of how well you care for your teeth, it is inevitable that, over time, some yellowing or discoloration will occur. This gradual change can be caused by aging, substances that stain your teeth (such as coffee and tobacco), excessive fluoride, or the deterioration of a tooth's nerve. A tooth whitening treatment can be performed either as an at-home, dentist-supervised process or in the dentist's chair. While neither of these methods stops future discoloration, these tooth whitening treatments bring about whiter teeth and help create a brighter smile.

At-Home Teeth Whitening

The most popular method of tooth whitening is the at-home, dentist-supervised option. During your visit to the dentist for tooth whitening, he or she takes a mold of your teeth and creates a comfortable, customized mouth tray. The mouth tray holds a mild solution whose main ingredient is carbamide peroxide, a substance that reacts with water to release a non-toxic bleaching element (hydrogen peroxide). The mouth tray is placed inside the mouth and sits only against the teeth, thereby avoiding contact with the gums. Patients can choose either to wear the mouth tray throughout the night or for stretches that last from two to four hours. When the mouth tray is worn throughout the night, the tooth whitening treatment lasts one to two weeks. Patients with more sensitive teeth may opt for the latter approach, which lasts three to five weeks.

Laser Teeth Whitening

The alternative method for teeth whitening is a laser procedure, performed at the dentist's office. This tooth whitening treatment involves coating the teeth with a paste-like form of carbamide peroxide. When the laser is applied to this paste, the tooth's enamel takes on a whiter appearance. This tooth whitening technique lasts approximately one hour in the dentist's chair and involves no further at-home tooth whitening treatment. While more convenient than take-home tooth whitening treatments, it is more expensive and the results are not as long lasting.

Teeth Whitening Concerns

When using the at-home teeth whitening treatment, patients' teeth may feel a heightened, but temporary, sensitivity. The gums may also feel more sensitive or burn slightly. Not all people experience the quality of whiteness they had hoped for on their first tooth whitening treatment, and they may require a "touch-up" treatment. Teeth whitening treatments begin to fade in one to four years. It should be noted that tooth whitening treatments have no effect on the artificial materials used for composite bonds, porcelain veneers, or capped teeth.

If you are interested in learning more about teeth whitening or other cosmetic dentistry procedures, please contact cosmetic dentist Dr. Sheldon Seidman – serving Chicago, Illinois.

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